UWG earned four wins at the 2026 Telly Awards, including Gold in the Series – Automotive category for Ford’s From the Ground Up.
Part of Ford’s first global brand campaign in 15 years, From the Ground Up reconnected the brand with Black American audiences through stories rooted in capability, responsibility, and cultural relevance. As Senior Art Director, I helped shape the campaign’s creative vision alongside my team, partnering with production experts to bring those stories to life.
Agency: UWG Inc.
CCO: Adan Romero
Creative Director: Tiscia Haigler
Senior Art Director: Maya Iman
Senior Copywriter: Christian Henderson
Head of Production: Harold Tamara
Senior Producer: Josh Goldsmith
Group Account Director: Ryan Barbour
Account Director: Nifateria Marshall
Director, Project Management: Rivetta Goodrich
Project Manager: Sydnee Bland
Director, Creative and Cultural Strategy: Sean Pitts
Production Company: PRETTYBIRD
Director: child.
Photographer: Jake Dyson
Editor: Cabin Editing Company
